Why Create A Business Plan

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You want your information, not your formatting, to be the focus!

In business plan charts, color should be used only to clarify trends and relationships.

Business plans need to be understandable at a glance to attract funding.

Don’t rely on investors dedicating time to dig into the details of your report.

Outline higher-level budget allocation with an organizational Investors will want to see that you have a concrete plan in place to help you reach your revenue goals.

When formulating your goals, use the SMART principle to provide investors with a very clear vision of how you intend to achieve them.

While the SWOT matrix does have a place in the world of business communications, it’s not necessarily the best way to present your competitive landscape.

The SWOT matrix doesn’t make it easy to see at a glance the key characteristics that differentiate your business from your competitors.

Use a Gantt chart (a sort of modified bar chart) to outline the major milestones and phases of your business strategy.

Try to include a multi-year plan, broken down by quarter and by project or department.


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