What Does A Business Plan Contain

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Although the executive summary is the first section of the plan, you should write it last.

This section should briefly but clearly describe what your business is all about.

You can include: Conducting a SWOT analysis is an important part of business planning.

A properly prepared SWOT analysis shows investors that you have realistically and objectively considered these elements.

Although business plans vary in terms of length and scope, all successful business plans contain common elements.

The plan should take into consideration your particular business and its environment.Putting time and effort into conducting a comprehensive SWOT analysis can help you: This section addresses how you plan to manage your employees and human resources processes.You should also discuss your short-term and long-term plans for employee recruitment, training, and retention.You may also want to include a profile of your "ideal customers".You can create profiles based on customer type — consumers, retailers, or wholesalers — or base your segments on demographic information such as age, location, and income level.This important summary should: You will want to describe your business concept, competitive advantage, legal structure (e.g.sole proprietorship, corporation), the market, and your own experience.Implementing good environmental and social practices is good business — it can give you a competitive advantage and help foster goodwill toward your business.In this section you should discuss ways in which your business honours ethical values and respects people, your community, and the environment.Your forecasts should run for the next 3 to 5 years.However, the first 12 months' forecasts should have the most detail, including assumptions both in terms of costs and revenues, so investors can clearly see your thinking behind the numbers.


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