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List whatever strengths allow you to shine, where your competitors are weak.
Perhaps they could take shots of runners crossing the finish line as promotional pieces for their business.
Or, since their customers’ families typically live far away, perhaps they can leverage some product sales by marketing special holiday keepsake books that help to connect families through photography that live miles away?
They pay what you want them to pay, and they don’t think twice about it.
So, while they might not be who you’re working with now, it’s important to document who they would be going forward. For our sample photography business plan, we’re going to list the following attributes for this Philadelphia-based photographer’s ideal customer (see if any are on your list, too): While much of the above list seems to have nothing to do with photography, it reveals some interesting marketing opportunities.
As photographers, most of us just want to be behind the camera. The good news about planning, however, is that you really only need to lay out a photography business plan once a year and then visit it monthly to ensure things are staying on track (or to see if things need adjusting).
Leadership Scholarship Essay Winners - Wedding Photography Business Plan
If we had all the money in the world, we’d pay someone to do our marketing, respond to emails, do our post-processing, and do our business planning for us. If you plan to start a photography business and have never done a photography business plan before, it probably sounds kinda scary, right?
Well, what most of us think of when we think of the words “business plans” are really long, drawn-out documents that take up a lot of time and hard work. That’s the kind of business planning that I loathe.
It isn’t helpful to anyone, except, perhaps, a bank if you’re seeking funding.
Even though I forget sometimes, I have actually come to realize that so much in business hinges on good planning.
And it’s not to say that plans can’t shift and change. But going in feet first with no plan at all can mean rapid disappointment.