According to a survey conducted by E-Works in 1988, more than 60% of consumers questioned about their purchase of bottled waters claimed "taste" was the primary reason for buying bottled water.
Her family has operated a thriving bottled water business in Paris for over 15 years, which she helped to run.
The company has applied for certification as a woman-owned business, which is in progress.
Total sales of bottled water increased by more than 13% from 1989 to 1990, and have doubled in the last five years. is also increasing dramatically, rising from 4.5 gallons per person in 1985 to 8.0 gallons per person just five years later, in 1990.
In terms of gallons sold, there were 1,753,300,000 gallons of non-sparkling water sold in the U. alone during 1990, with that number increasing to approximately. Approximately 1 out of every 6 households currently consumes non-sparkling bottled water as a source of drinking water.
In addition, only 1% of the water being brought into a household is used for drinking; the rest is used for washing, bathing, etc.
The Council of Bottled Water Manufacturers divides the distribution channels for bottled water into: retail grocery, commercial delivery, home delivery, restaurant purchase, and vending.
Sparkling Horizon will generate revenue as a result of the rental and sale of water coolers, as well as for the delivery of the three types of water:pure spring water, distilled drinking water, and purified drinking water in 5-gallon bottles.
Chantal Fuzet is the owner and president of Sparkling Horizon, bringing years of experience in water bottling and delivery to the company.
Two key managers have been retained to assist in the operation and expansion of the company: Jean Polsky will serve as the company's Operations Manager, and Robert Blanc will be the Route Driver, an extremely important position as the primary customer contact.
In addition, two commission sales associates will be hired to secure new customers.