They can be an important part of your content marketing strategy.
If done well, they can attract new prospects and help close more business.
On the other side of the equation, evidence shows that buyers are still looking to case studies, too.
The marketing tactic ranks as the third-highest type of content influencer for purchasers at small business and large enterprises alike, according to Eccolo Media's 2014 B2B Technology Content Survey Report.
But for many clients, being considered as a case story will be a strong positive.
Download the Free “Content Marketing Guide” Now They can look forward to special treatment and the possibility of increased visibility.Good stories have a beginning, a middle, and an end.They also have a struggle against the odds and a turning point.Given the obvious role that case stories can play in your content marketing campaign, it’s essential to get it right. in behavioral psychology, Lee is a former researcher and tenured professor at Virginia Tech, where he became a national authority on organizational behavior management and marketing.For many firms, a single new client pays for all the case studies you’ll need to write.. That would be Lee, our managing partner, who suits up in a pair of cowboy boots every day and drives strategy and research for our clients. He left academia to start up and run three high-growth companies, including an million runaway success story.Eccolo Media, which surveyed more than 500 tech purchasing decision makers and influencers for its seventh annual report, found only product brochures/data sheets and white papers to rise above the influence of the case study.Fifty-six percent of enterprise-level purchasers and 23 percent of small business owners said case studies influenced a technology purchase of theirs in the past six months.wiki How's Content Management Team carefully monitors the work from our editorial staff to ensure that each article meets our high quality standards. There are approximately four types of case studies: illustrative (descriptive of events), exploratory (investigative), cumulative (collective information comparisons) and critical (examine particular subject with cause and effect outcomes).After becoming familiar with the different types and styles of case study instructions and how each applies to your purposes, there are some steps that make writing flow smoothly and ensure the development and delivery of a uniform case study that can be used to prove a point or illustrate accomplishments.The Visible Firm℠ is the leading marketing program for delivering greater visibility, growth, and profits. This customized program will identify the most practical offline and online marketing tools your firm will need to gain new clients and reach new heights.