Successful Business Plan Examples

Copies of our brochure and advertisements are attached as appendices.Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.

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We will not be able to compete in any effective way with the chains using boxes or products as appliances.

We need to offer a real alliance that feels personal.

We must remain on top of emerging technologies because this is our bread and butter.

For networking, we need to provide better knowledge of cross-platform technologies.

We make sure that our clients have what they need in order to run their businesses at peak performance levels, with maximum efficiency and reliability.

AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.

Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits.

The more detailed numbers in Table 2.2 include other indicators of some concern: As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well.

This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.

It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

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