Strategic Planning And Business Development

Strategic Planning And Business Development-48
Everyone involved should know what is expected of them and when.

Everyone involved should know what is expected of them and when.

Responsibilities and resources need to be assigned to the right people and you need to keep on top of the process.

Who to involve Try to find people who show the kind of analytical skills that successful strategic planning depends upon.

Take on board the opinions of other staff - key employees, accountants, department heads, board members - and those of external stakeholders, including customers, clients, advisors and consultants.

How to structure the process There is no right or wrong way to plan the process of strategic planning, but be clear in advance about how you intend to proceed.

This guide sets out the basics of the strategic planning process.

It explains how to go about drawing up a strategic plan, it highlights some important issues to bear in mind and it shows how to turn from planning to implementation.Or you might decide to block off a day or two for strategy brainstorming sessions - part of which might involve seeking contributions from a broader range of employees and even key customers.Getting the planning document right The priority with strategic planning is to get the process right.Try to find a mix of creative thinkers and those with a solid grasp of operational detail.A good rule of thumb is that you shouldn't try to do it all yourself.These models provide a simplified and abstract picture of the business environment.SWOT (strengths, weaknesses, opportunities and threats) analysis is probably the best-known model and is used by both smaller and bigger businesses in the for-profit and not-for-profit sectors alike.A strategic plan needs to be realistically achievable.As with any business activity, the strategic planning process itself needs to be carefully managed.As your business becomes larger and more complex, so strategy formulation will need to become more sophisticated, both to sustain growth and to help you muster the leadership and resources you need to keep your business developing.To do this, you will also need to start collecting and analysing a wider range of information about your business - both about how it operates internally and about how conditions are developing in your current and potential markets.

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