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What kind of returns will that bring, and will these be enough to offset the purchase price? And how about the facilities the local authority will provide?What kind of sanitation and waste facilities does the property have?Is it connected to a sewer or does it use a septic tank?
If alarm bells are starting to ring at the mention of rhetoric, quiet them. Phrases like “pure rhetoric” or “empty rhetoric” are often used to suggest that an utterance lacks substance or integrity, or is somehow dishonest or insincere.
And those are the last things you want your reader to take away from reading your essay!
Let’s imagine you’re delivering a sales pitch for a property company.
That company is trying to sell waterfront properties in a desirable holiday location – the Caribbean, say.
You may be surprised when we say that an essay conclusion is, in some ways, comparable to a piece of text as emotive as say, Martin Luther King's "I Have a Dream" speech. Ultimately, when you conclude an essay, you want to engage the reader's emotions, whether they be excitement, surprise, contemplation, or a mix of these and more.
But, extravagant comparisons aside, what we mean here is that the core purpose of an essay conclusion can be compared to the end of any great speech, monologue or presentation that leaves you feeling something.The fact that it’s acquired something of a bad name over the last hundred years or so doesn’t mean it’s not still the foundation of good writing. Both could make an identical set of arguments with the same supporting evidence and elicit entirely different responses in their readers.More importantly, your rhetorical skills can make a huge difference to whether your reader actually buys your argument. It’s true that the excessive use of rhetorical flourishes can rub your reader up the wrong way.If you’ve been paying attention you may have seen that we’ve already mentioned “rhetoric” a couple of times so far in this post – and this is no accident.You can’t really talk about essay conclusions without talking about rhetoric.It could easily take a couple of hours or more to list the features of the property, the merits of the location, and the financial arrangements that will allow buyers to fund their purchase.You’ll make many arguments throughout your pitch, not all of which will be equally exciting.A conclusion is so much more, and a lot hinges on how well it is done." But none of the phrases above fully grasp the function of an essay conclusion.In fact, taking any one of them to be entirely synonymous with an essay conclusion is likely to lead you down the path towards writing bad essay conclusions, or at least missed-opportunity conclusions – conclusions that don’t take full advantage of their place at the end of the essay to fulfil their rhetorical potential.An essay conclusion needs to use rhetoric to emotionally connect with the reader in some way.And this is done through the use of certain language and the way the information is presented.