Starbuck Business Plan

Starbuck Business Plan-27
The coffee chain, based in Seattle, employs 277,000 people globally, according to its most recent annual financial filing.

The coffee chain, based in Seattle, employs 277,000 people globally, according to its most recent annual financial filing.

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The company is launching its Starbucks Delivers program in partnership with Uber Eats Japan, which will deliver Starbucks beverages and food items direct to customers.

The pilot program will begin in three stores in Tokyo, two in Shinjuku and one in Roppongi, with plans to scale the program within two years.

“We continue to thoughtfully evolve within Japan’s elevated coffee culture to maintain a leadership position and achieve profitable growth for the long term.” As part of its growth strategy, Starbucks plans to build 300 new stores in Japan over the next three years, an initiative that will bring the store count to 1,700 across the market.

Additionally, Starbucks will open its Starbucks Reserve Roastery in Tokyo on Feb. Located in the Nakameguro district, the Tokyo location marks the company’s fifth Roastery globally.

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