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Every startup and small business is unique, so you'll want to avoid copying a sample plan word for word.It just won't be as helpful, since each business is unique.
A sales plan defines an estimate of how much you want to sell and how to get there.
You should include past sales, your potential or current customers (who they are and how to reach them), your company’s place within the market, and any possible obstacles you may face in the selling race.
But, you don't need an exact match for it to be helpful.
Instead, look for a plan that's related to the type of business you're starting.
In other words, learn about your customer’s journey and map it: start from when your customer didn’t even know about your service or product until they are a loyal customer recommending your company to their friends and family.
Make sure to detail your competitive advantage in a clear and simple way.
It may need updates from time to time as your revenue, expenses, and conditions change.
It will also help your team to make sure that your actions are well directed towards your goal.
Small milestones will look less intimidating and more reachable for your sales or marketing team.
You should also recognize your place in the market.