Some groups may pursue a single policy objective - for example access to AIDS drugs in developing countries or press freedom.
Others will pursue more sweeping policy goals such as poverty eradication or human rights protection.
Public surveys reveal that NGOs often enjoy a high degree of public trust, which can make them a useful - but not always sufficient - proxy for the concerns of society and stakeholders.
Not all NGOs are amenable to collaboration with the private sector.
Even those businesses that do not specialize in highly visible branded goods are feeling the pressure, as campaigners develop techniques to target downstream customers and shareholders.
Term Paper Grading Rubrics - Role Of Ngos In Rural Development Thesis
In response to such pressures, many businesses are abandoning their narrow Milton Friedmanite shareholder theory of value in favour of a broader, stakeholder approach which not only seeks increased share value, but cares about how this increased value is to be attained.Nor are companies merely reporting; many are striving to design new management structures which integrate sustainable development concerns into the decision-making process.Much of the credit for creating these trends can be taken by NGOs.The term NGO may be a ubiquitous term, but it is used to describe a bewildering array of groups and organizations - from activist groups 'reclaiming the streets' to development organizations delivering aid and providing essential public services.Other NGOs are research-driven policy organizations, looking to engage with decision-makers.But how should the business world react to NGOs in the future?Should companies batten down the hatches and gird themselves against attacks from hostile critics?Non-governmental organizations (NGOs) have played a major role in pushing for sustainable development at the international level.Campaigning groups have been key drivers of inter-governmental negotiations, ranging from the regulation of hazardous wastes to a global ban on land mines and the elimination of slavery.Such a stakeholder approach takes into account the effects of business activity - not just on shareholders, but on customers, employees, communities and other interested groups.There are many visible manifestations of this shift.