Research Paper Marketing Strategy

Types of qualitative research methods include, but are not limited to, literature review, questionnaires etc.

This dissertation was mainly researched using this type of research strategy because of its flexibility in acquiring data for subjects with limited publications.

You can view samples of our professional work here.

Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.

Disclaimer: This work has been submitted by a student.

This is not an example of the work produced by our Essay Writing Service.It has been noted to be divisible into two types; From a review of both quantitative and qualitative research approaches, it was determined that the quantitative research strategy would be used in conjunction with qualitative research, but not to a larger extent than at first envisaged because of limited access to numerical and statistical data from industrial property agents as they deemed the information confidential.Interviews were utilised to gather data which can be used to determine the attitude of professionals within the industrial property market.Kitchen (2010) informs that the theory of marketing mix has evolved from a notion of ‘mixer of ingredients’ a term introduced by James Culliton (1948) during the study of marketing costs conducted in 19.The principle of ‘mixer of ingredients’ consisted of analysing various business processes and marketing efforts looked at as ‘ingredients’ individually in order to find the best combination for the improvement of the business.When deciding upon which research strategy to adopt one would have to identify the purpose of the study and the type and availability of the information that is required (Naoum, 1998).Both research methods are interconnected and have been considered by scholars to complement each other.The research strategy for this dissertation was established by adopting a way which the research objectives can be answered.There are two main types of research strategies: quantitative and qualitative.Quantitative research is generally “objective” in nature although some may argue that it can be “subjective” as well.Creswell, (1994) defines quantitative research as an enquiry into social or human problem based on testing a hypothesis or a theory composed of variables, measured with numbers, and analysed with statistical procedures in order to determine whether the hypothesis or the theory holds true.

SHOW COMMENTS

Comments Research Paper Marketing Strategy

  • Strategy Paper Template – 7+ For Word & Excel
    Reply

    What is strategy paper? The strategic paper is a document that describes the direction of any company, institution or business organization. It may a one-page report or a book shape binding, depending on the size of organization or matter under discussion.…

  • Research paper on marketing strategy -
    Reply

    Free dissertation topics Free dissertation topics unique art topics for research papers sample business plans general contractor help in designing a gallery wall critical thinking curriculum middle school project management capstone project ideas checklist for persuasive essay middle school how to use safe assignment on blackboard.…

  • Marketing Mix Introduction - Research
    Reply

    Marketing mix is one of the most popular theoretical frameworks in marketing that has been used by companies in order to make marketing and other decisions in a more efficient manner.…

  • The 4 Essential Research Strategies in Content
    Reply

    Having a documented strategy helps increase effectiveness in all areas of content marketing, especially when that strategy is backed by quantitative and qualitative research.…

  • KOTLER ON STRATEGIC MARKETING - Glen L. Urban
    Reply

    Six of Kotler’s research papers in marketing strategy in the next section, classified by the environmental aspect on which they focus. First we examine work looking…

  • Types of research strategies - UK Essays UKEssays
    Reply

    The research strategy for this dissertation was established by adopting a way which the research objectives can be answered. There are two main types of research strategies…

  • Marketing Thesis Writing Help, Outline, Format,
    Reply

    Basically, a marketing thesis or marketing research paper – is an academic paper, where you can to choose to research on a particular business related query relating it to the marketing of some product or service. To begin with, its always good to understand what we actually mean by marketing. Marketing, as we all may know is the art of popularizing a product. Once a product has been.…

  • Strategy Paper Templates - Free Samples,
    Reply

    Strategy Paper Templates – Samples, Examples There are always some things to stay aware of when making a paper of some kind, some of which may have to do with paper formatting. However, there are some tools that can make the task easier, such as research paper outlines,…

  • Marketing Strategy Essay Quality of the Product
    Reply

    Check out our marketing strategy essay posted on our blog recently. Find other paper samples you can be interested in.…

  • INTERNATIONAL BUSINESS STRATEGY REASONS AND FORMS OF.
    Reply

    The paper presents the problem of international business strategy. First, the authors define a concept First, the authors define a concept of international strategy and gives some reasons why do companies go international and how they do…

The Latest from granarts.ru ©