Research Paper Marketing Strategy

Types of qualitative research methods include, but are not limited to, literature review, questionnaires etc.

This dissertation was mainly researched using this type of research strategy because of its flexibility in acquiring data for subjects with limited publications.

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This is not an example of the work produced by our Essay Writing Service.It has been noted to be divisible into two types; From a review of both quantitative and qualitative research approaches, it was determined that the quantitative research strategy would be used in conjunction with qualitative research, but not to a larger extent than at first envisaged because of limited access to numerical and statistical data from industrial property agents as they deemed the information confidential.Interviews were utilised to gather data which can be used to determine the attitude of professionals within the industrial property market.Kitchen (2010) informs that the theory of marketing mix has evolved from a notion of ‘mixer of ingredients’ a term introduced by James Culliton (1948) during the study of marketing costs conducted in 19.The principle of ‘mixer of ingredients’ consisted of analysing various business processes and marketing efforts looked at as ‘ingredients’ individually in order to find the best combination for the improvement of the business.When deciding upon which research strategy to adopt one would have to identify the purpose of the study and the type and availability of the information that is required (Naoum, 1998).Both research methods are interconnected and have been considered by scholars to complement each other.The research strategy for this dissertation was established by adopting a way which the research objectives can be answered.There are two main types of research strategies: quantitative and qualitative.Quantitative research is generally “objective” in nature although some may argue that it can be “subjective” as well.Creswell, (1994) defines quantitative research as an enquiry into social or human problem based on testing a hypothesis or a theory composed of variables, measured with numbers, and analysed with statistical procedures in order to determine whether the hypothesis or the theory holds true.


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