Thus, the exact formulation of a survey question and its scale are crucial, since they affect the level of measurement error ().Tags: Business Plan TMy AssignmentTeacher'S Assistant Resume Cover LetterBusiness Plan Pro 15th Anniversary EditionIsb Tuition Waiver EssayMaster Thesis Style LatexMckinsey Problem Solving ApproachResearch Papers Conflict Resolution Workplace
An open-ended question asks the respondent to formulate his own answer, whereas a closed-ended question has the respondent pick an answer from a given number of options.
The response options for a closed-ended question should be exhaustive and mutually exclusive.
The other problem associated with return rates is that often the people who do return the questionnaire are those who have a really positive or a really negative viewpoint and want their opinion heard.
The people who are most likely unbiased either way typically don't respond because it is not worth their time.
Often, questionnaires such as the Myers-Briggs Type Indicator, give too few options to answer; respondents can answer either option but must choose only one response.
Questionnaires also produce very low return rates, whether they are mail or online questionnaires.
For example, unlike interviews, the people conducting the research may never know if the respondent understood the question that was being asked.
Also, because the questions are so specific to what the researchers are asking, the information gained can be minimal.
Questionnaires with questions that measure separate variables, could for instance include questions on: Usually, a questionnaire consists of a number of questions that the respondent has to answer in a set format.
A distinction is made between open-ended and closed-ended questions.