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Here’s what we’ll cover in this Scribe Guide: Why Do Book Titles Matter?The 5 Attributes Of A Good Book Title Specific Steps To Find The Perfect Book Title Step 1: Get Clarity On Your Book Goals Step 2: Brainstorm Several Potential Titles Step 3: Make Sure This Title Is Not Already Popular Step 4: Pick Your Favorites & Test Them Test #1: Imagine People Saying The Title Test #2: See What People Click On Does Your Book Need A Subtitle?If a book title is hard to pronounce, or more importantly, if it’s a phrase that sounds stupid when said out loud, it makes them far less likely to buy it, and chances are they won’t talk about it to other people.
Let’s be clear: A good title This should be pretty obvious.
There are a million things pulling on people’s attention, and you need a title that stands out. There are many ways to grab attention; you can be provocative, controversial, exciting, make a promise, etc.
Bestselling Author and Scribe co-founder, Tucker Max explain how to write the perfect book title?
Then watch the video below from Scribe Book School, and then keep reading for a deeper understanding.
A good test is to ask yourself this: If so, that’s probably a bad title. A title that is overly clever or somewhat unclear signals that the book is for people who immediately understand the word or phrase—which makes people who don’t get it right away feel unintelligent, and thus less likely to buy the book.
By using a word or phrase that is either not immediately understandable by your desired audience or doesn’t convey the point of the book, you are putting a huge obstacle in front of your success.If your title does not lend itself to easy memorization and searchability on Google and Amazon, that is very bad.This is the least crucial aspect for fiction books, but very important for non-fiction.Think about about saying this book title out loud to their friends. The worst possible title is one that makes someone feel silly saying it out loud.For example, if the book title is something like “Why Racism Is Great,” no one is ever going to tell their friends about it, no matter how good the book is, because they have to then face the scrutiny of why they bought that book in the first place.It’s not accidental that Jay Leno parodied the book on-air—the title lends itself to it, and that was by design. Remember, a book title is not only the first thing a reader hears about your book, it’s the one piece of information that a reader has that leads them back to the book itself.You can’t have strong positive responses without strong negative responses, and beware—above all—the lukewarm reception from all. If your book is recommended to them by a friend, and they can’t remember the title, then they can’t go find it in a bookstore or on Amazon.If you are referring to an individual poem, story, or article, the title should be in quotation marks.In other words, we distinguish between a major published document or work (e.g.Though your book title should be informative and easily understood, it does not need to spell out the whole book idea.Take Malcolm Gladwell’s for example: this title does a great job of cuing the content of the book without describing it outright.