If you’re creating a marketing piece, you can use power words to increase conversions.
Not for the fun of it, mind you, but because someone is doing something wrong, and the community needs to take action to correct it.
The problem is, with wrongdoing, most people are pretty apathetic — they’ll wait until the situation becomes entirely intolerable to do anything, and by then, it’s often too late. The authors of this Forbes headline don’t pull any punches: I didn’t realize some people get angry over business jargon, but apparently it’s a thing.
Want to bring your ideas to life, to make them take up residence in the mind of the reader, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel exactly as you want?
Then you need to infuse your content with power words. Just for a moment, stop reading this post, turn on the television, and go to a major news channel.
And just one or two power words in your headline is usually enough to make it stand out.
Just look at this headline from Buzz Feed: People generally love anything adorable, so this headline will easily catch attention.The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.(It also gets bonus points for using the safety power word “proven”, which we’ll discuss in a moment.) If you want to stomp on your readers’ greed glands, use these power words: Greed isn’t the only emotion you want buyers to feel. They need to trust both you and your product or service. On the landing page for one of our Smart Blogger courses, we use power words to make sure our customers feel safe: In addition to “legitimate” and “guaranteed” in the screenshot above, our landing page is sprinkled with numerous safety words: Remember when you were a kid, and someone told you NOT to do something?From that point on, you could think about little else, right? This Ahrefs article tempts you with its headline: Any blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post.Power words are a shortcut to sparking that emotion.And in this post, you’ll learn how to use them like a kung fu master.Power words are like a “cheat code” for giving your writing an emotional punch.Sprinkle in a few, and you can instantly transform your writing from dull and boring to sizzling with personality. If you’re writing an article or essay, you can use power words to hook readers.As a writer, you can use words that inspire lust to make almost anything intriguing.See if you can spot the lust words in this headline from Cosmopolitan: As writers, sometimes our job is to anger people.