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The aim of this law is to address unattainable beauty ideals and to prevent eating disorders.(And as of next month, digitally altered images of fashion models will have to be labeled as retouched.) Italy, Spain and Israel have also enacted laws forbidding the casting of “unnaturally” skinny models.
But the item that’s drawn the most attention and headlines is the ban on size 32 female models — translated into North American sizes, that means the brands will no longer cast size zero female models in advertising campaigns or runway shows.
The two French companies, whose labels include Christian Dior, Givenchy, Yves Saint Laurent and Gucci, said their charter would guarantee the “the well-being of models”.
It also forbids the hiring of girls under 16 to pose as adult models.
In March, Kering’s Balenciaga fired two casting directors after they reportedly left over 150 models waiting for hours in a dark stairwell while they went for lunch.
Also in March, France’s advertising watchdog asked Kering’s Yves Saint Laurent to modify two ads after complaints that they were degrading to women.