It should contain: Who we are – Provide background information about the team behind the event and detail their relevant experience. For existing events, detail when it was launched, why it was launched, where it’s been held, who it attracts and how it has developed, including any milestones.
Mission – Describe the core purpose of the event and what you hope to achieve during the ‘live’ event year (the longer-term vision will be detailed later).
Whether you profit will depend on the reason for the sale, the timing of the sale, the strength of the business's operation and its structure.
Prepare for the sale as early as possible, preferably a year or two ahead of time.
Detail the main sections (give these both numbers and titles for clarity) and the subheads within those sections.
The executive summary should contain a comprehensive overview of the event.An event business plan can also be used for existing events, creating a strategic plan for taking the event forward over a period of three to five years.Read on to discover what information your plan should contain, as well as how to structure it.Speak with a financial professional to determine how you want to invest the money and focus on long-term benefits, such as getting out of debt and saving for retirement.Selling a business is time-consuming and for many people, it's an emotional venture.In other circumstances, a broker can help free up time for you to keep the business up and running, or keep the sale quiet and get the highest price (because the broker will want to maximize his or her commission).Discuss expectations and advertisements with the broker and maintain constant communication.Gather your financial statements and tax returns dating back three to four years and review them with an accountant.In addition, develop a list of equipment that's being sold with the business.The preparation will help you to improve your financial records, business structure and customer base to make the business more profitable.These improvements will also ease the transition for the buyer and keep the business running smoothly.