Since then, the furniture industry in India has glorified and is currently the second largest establishment after agriculture (Paoletti, 2009).
Globalization and media have added to the growth of industry.
Secondly, handling various political issues, senior government officials and distributers becomes the responsibility of the Indian company (Hill, 2009).
Securing the working license is again the job of the Indian company.
Capabilities – in addition to capacity, Palliser has the capability to produce significant levels of furniture within their 8 factories located internationally (4 factories in Canada and 4 factories in Mexico) along with other owned facilities in the US.
The organization also has the ability to make particle board and upholstery fabrication.It has been India's tradition of manufacturing good quality furniture through small-scale handicrafts as also through large companies.The concept of standardization of lifestyle, interior designing, quest for comfort and architecture have got an added value thereby making furniture industry a great platform for art, style, technology and beauty (Shivcreations, 2010).It is used as competing tools within multi-domestic and global domain (Porter & Fuller, 1986; Harrigon, 1988).The key of joint venture is selecting an ally or partner who will help the firm in achieving the goals, may that be access in the market, costs sharing or access into the critical core competencies.Speak with one of our sales associates for help making a purchase and to ask about special offers.Furniture India, a land of wonders, has always been known for its splendid and elegant timberwork.Joint venture allows specialized staff, most recent technologies from both the companies to merge, thereby gaining new expertise and opting an innovative way to depart from non-core businesses (Hill, 2009).Local partners awareness of the host country's culture, viable conditions related to business, language, different political systems, and business systems, technological know-how, marketing proficiency and acquaintance for striving in India would help the firm succeed in the international market (Hill, 2009).India seems to be a very good option for Canada since India provides low costs labor, high quality timber products and domestic market with increased consumption.Being responsible for expanding the company beyond Canada, one must critically evaluate the ways of penetrating the Indian market, which however requires an ample amount of groundwork and endurance.