But standing on stage, in front of four, stern-faced partners, it all seemed to click.Our presentation flowed and each team member fielded the judges’ questions with poise.
My internship began in early June with an email welcoming me to the Twix team; I remember being thrilled by the prospect of working on one of my favorite bars, and couldn’t wait to see what projects I’d be tackling over the next few months. My first project involved working with Mars’s advertising agency to redesign the website; the site was a bit outdated and confusing, so the goal was the streamline the platform to ensure an easy and consistent user experience.
I researched what best-in-class CPG websites look and function like, and briefed the agency on how Twix’s site should be revised.
As part of their summer internship, EY includes an industry research component in which teams present to senior partners on the best strategy for EY to maintain and grow a specific client relationship.
My team selected a media company from the Technology, Media, and Telecomm (TMT) space and got to work — researching the industry and building a solid presentation — on top of our required client work.
Emily is Co-President of Stern’s Graduate Marketing Association, VP of Communications for Stern Student Government, and VP of International Treks for the Arts, Culture, and Cuisine Club. It’s hard to believe how quickly the summer has flown by; I just wrapped up a great internship on the brand management team at Mars.
Being a total career switcher (my previous role was in residential real estate sales here in NYC), I admit that I was somewhat apprehensive about my foray into marketing, but I’m happy to report that my time at Mars was an incredible learning experience from start to finish.
We hurried through O’Hare and secured another Lyft.
Our team was frantically texting us both and preparing for the possibility that we wouldn’t make it in time. It was a race against time from the airport to the event space EY had rented for the day.
At the end of our presentation we sat down, sharing congratulations at successfully getting through a presentation we were thrown into without any preparation.
Much to the surprise of each and every member of our team, our presentation was recognized as one of the best-in-class.