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The main task for the company now is to simply get a move on, and start focusing on the business end of how to make the car more desirable and appealing to the people it wants to sell the Nano to.September 25, 2011 School of Business, Bangalore The cheapest road car in the world today is made in India.Here was an emerging-market brand apparently out-innovating its global rivals, creating a product that met the needs of the planet's newest consumers.
The (A) case is set in 2006 and discusses the decision Tata Motors must make about where in India to locate a manufacturing plant to build the Nano – the world’s cheapest car. Exhibits include statistical comparisons (including population, religious breakdowns, GSDP, etc.); a map of city locations; incentives; and results of elections in each city.
The (A) case presents four possible locations, and the students must evaluate which location would be the best and defend their decision. Students are also asked to evaluate why Tata would aim for - and want to advertise – a national geographical presence in manufacturing.
The company will soon begin selling cars in Nepal, making Nepal the second international destination for the Nano after Sri Lanka.” “Nano also passed the European Crash test and safety standards and is on its way to start making inroads into the markets in developed countries.” Referring to the unfortunate fire incidents where a small number of Nano cars burned in 2010, the authors highlighted the strong measures put forth by Tata Motors to combat this problem.
“The extended warranty and recall for updation helped,” they wrote.
co-authored a case study that was published in the August 2011 issue of Marketing Mastermind.
Deepika worked with her colleague Sriram Rajann at the Indian Business School, Hyderabad to unearth fascinating Nano facts to develop the case.Yet, within a year and a half sales had dipped so much that in November 2010, the company barely managed to sell 500 units.Sales climbed steadily from that low point and within six months the monthly sales figure touched 10,000 units.Though they have projects in git-hub, there is no link to submit or get them reviewed.Please consider adding them to core content, or adding facility to submit and get those projects reviewed...!!When it was introduced in April 2009, 1 lakh units could fulfill only 50% of the market demand.With 31 patents in design and 37 in technology, and the lowest emission levels among petrol cars in India, the Tata Nano was heralded as the start of an era.But the initial euphoria seemed to be clearly gone.Studying the turbulent two-year journey of Tata Nano in the Indian markets, ASB faculty, Deepika G.Its target at launch was to sell 20,000 units a month; its actual monthly sales have been between 2,500 and 10,000 ever since launch.With the low-cost positioning of the Nano having done more harm than good to the brand, the launch of the new generation car is aimed at repositioning the model as a slick city car targeted at young buyers.