N Case Study On Market Research

N Case Study On Market Research-69
Primary market research showed that First Direct’s reputation for customer service had suffered so they commissioned more market research to look into their products and how to improve their customer service.Having found out customer’s perception of its current range of products, it test marketed new products on a limited range of customers.For further information, including about cookie settings, please read our Cookie Policy .

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First Direct was a pioneer telephone bank that extended into an online bank as home computing grew.

As other banks also developed the technology then First Direct faced more competition and needed to use market research to discover how it could compete more effectively.

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Out of respect for client confidentiality, we are rarely able to provide ‘full’ case studies, but we really do want to give you a feel for the work we do and the difference we make to our clients’ businesses.

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