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What about you is so interesting and wonderful that the reader would say, "I think I would like to know this person.He/she will add something pretty interesting to our school." Here are two easily avoidable DON'TS, both of which involve the crafting of your academic “persona,” or the aspects of character that you try to provide for an admissions counselor.
Don't brag about your GPA or your standardized test scores. Actually, you should not write about anything that already appears in detail somewhere else in your application. Don't rely on your parents or your best friend to be the only people who provide feedback on your essay.
It’s okay to want to talk about an obstacle or challenge you have faced in your life, but DON'T dwell on telling the story of this challenge – talk about what you learned from it, why you are a better person for having gone through it and how you’ve grown it.
Nobody is going to learn anything of value from you if you fill your essay with complaints, excuses and self-loathing.
Do provide new information that is not on your application. Do not go over the word count - make it concise and smart. Don't frequently use personal pronouns such as "I" or "you" in your essays. Try to use an active voice and respond in a way to catch the attention of your reader.
Do understand the mission of the school and how you will fit in. Do not embellish your essay or have someone else write it for you. I believe it is always advisable to have someone re-read and "proof" your writing for you.