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They include setting up a website, advertising, direct mail, word-of-mouth and publicity.Check out your competition to see how and what they're doing.
The initial mailing address of the Company will be Harbor Brewing Company, LLC, 711 Oak Street, South Harbor, MI 48840.
The sole business of the Company is to acquire the business assets (the "Business") from Lincoln Street Station (the "Seller") and the leases at 114 through 118 East Bay Street, South Harbor, MI, and to construct and operate a restaurant and brewery (the "brew-pub") to be called Harbor Brewing Company.
A critical part of your business plan is projecting the profit, and hopefully not losses, for the first few years of operations.
The assumptions behind the forecast are based on your sales projections and expenses.
The Company: Harbor Brewing Company, LLC, a Michigan Limited Liability Company (the "Company") has been formed pursuant to the Operating Agreement attached hereto and to Michigan laws by filing articles of organization with the Michigan Department of Commerce.
The Company will hold the lease on the properties at 114 through 118 East Bay Street in downtown South Harbor, Michigan.
If the brewery is not as profitable as you would like, you'll struggle paying the money back.
In any case, have your attorney draw up a contract that specifies the details of the funding, whether it's a loan or an investment, and how it's paid back.
Deciding what type of beer to brew and what type of brewery is one of the first steps to starting.
You might decide to focus on a local specialty such as flavored beers or general beers such as lagers and stouts.