Interviews are often used as complementary research method in the social sciences, because they give the opportunity for a more in-depth, open discussion, and more informal, free interaction between the interviewer and the interviewee (Potter, 2002; Winchester, 1999; Sarantakos, 2013).
Despite being considered a disadvantage because it produces subjective results, the flexible format of the interviews was a major advantage for this study, as some nuances of the research such as exploring “emotions”, and “creating memorable experience” could not be properly captured with the questionnaire design.
This will be followed by a discussion on their ability to produce valid results, meeting the aims and objectives set by this dissertation.
The chapter then goes on to discuss the sample size and the sampling strategy applied by the author, and the data analysis methods which have been used.
For the purposes of this research, the writer has decided to use a combination of two of the classic social sciences research tools – questionnaires and interviews (Winchester, 1999; Sarantakos, 2013; Silverman, 2004; Greenfield, 2002).
Methodology For A Thesis Boy And Girl Differences Essay
The questionnaires will be distributed among managers from several companies which have used art elements as part of their management techniques, as well as among carefully selected employees of the same companies, who form part of the team of the same managers.
The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study.
The chapter will explain first of all the choice of research approach, then the research design, as well as the advantages and disadvantages of the research tools chosen.
A qualitative research strategy is particularly applicable for the purposes of this research, where the connection between several different variables had to be established through interpretation.
Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter et.