Literature Review On Online Shopping 2012

According to Monsuwe, Delleart and Ruyter (2004), there are five external factors to understand consumer’s intention to purchase in the internet which is the consumer personality, situational factors, product characteristics, previous online shopping experiences and the trust in online shopping.Consumer’s trait includes their demographic factors such as age, income, gender and educational level will lead them to have the intention to shop online.By using our site, you agree to our collection of information through the use of cookies.

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Similarly, Engel, Blackwell and Miniard, (1990) defines purchasing intention as a psychological process of decision-making.

In online shopping, it is expected that shoppers are more likely to associate price attractiveness and time saving with their intention to shop while in offline shopping, consumers are more likely to associate tangibility, high interactivity and enjoyment with their intention to shop.

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Situational factors will also lead a consumer to have the intention to shop in the internet such as time pressure, lack of mobility, geographical distance, need for special items and attractiveness of alternatives (Monsuwe, Delleart and Ruyter, 2004).

Time pressure can be the insufficient time for consumers to shop in traditional stores because of their hectic lifestyle.Consumers will continue to shop in the internet in the future is because they are satisfied with the online shopping experience and it was evaluated positively (Shim, Eastlick, Lotz and Warrington, 2001).Consumer’s perceived risk will tend to reduce when they are satisfied from the shopping experiences (Monsuwe, Delleart and Ruyter, 2004).Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.As a result, online marketers or retailers should be aware of the problems faced by the consumers and their perceived risk to increase their intention to shop in online.Designers must take note of consumers’ needs because the usability is the starting point to get the confidence and support of the consumers (Alzola et. In this part of the study, definition and citations from other authors of the dependent and independent variables in the similar area of research will be presented here.You can view samples of our professional work here.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.This chapter will mainly discuss on the study that are done by previous research of other authors in the similar area of the present study.Throughout this chapter, there will be comprehensive discussion on theoretical and practical views of previous studies done in online shopping and offline shopping for apparels.


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