The unit of progress for Lean Startups is validated learning-a rigorous method for demonstrating progress when one is embedded in the soil of extreme uncertainty.
Once entrepreneurs embrace validated learning, the development process can shrink substantially.
It is a principled approach to new product development.
Too many startups begin with an idea for a product that they think people want.
It provided all of the structure of a business plan, without the inconsistencies and vagaries of “back of the napkin” business idea sketches.
Here’s what the Business Model Canvas template looks like: But, unfortunately, the Business Model Canvas template doesn’t work for everyone.They take a "just do it" approach that avoids all forms of management. Using the Lean Startup approach, companies can create order not chaos by providing tools to test a vision continuously. The Lean Startup methodology has as a premise that every startup is a grand experiment that attempts to answer a question. " Instead, the questions are "Should this product be built?" and "Can we build a sustainable business around this set of products and services?That’s where the Business Model Canvas and Lean Planning come to the rescue.The Business Model Canvas pioneered a new method for developing a business plan with a one-page template.When you focus on figuring the right thing to build-the thing customers want and will pay for-you need not spend months waiting for a product beta launch to change the company's direction.Instead, entrepreneurs can adapt their plans incrementally, inch by inch, minute by minute.By the time that product is ready to be distributed widely, it will already have established customers.It will have solved real problems and offer detailed specifications for what needs to be built.As my team and I have worked with entrepreneurs over the years (and we’ve worked with thousands), we’ve consistently found that the Business Model Canvas can be difficult to understand without substantial training.It’s also difficult to read, especially for people who aren’t familiar with the format.