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Is yours a one person lawn care service with some design ability? Do you perform high end designs in gated communities?
Are you targeting wealthy homeowners, middle-class families, or corporate clients?
Do you want to create individual custom designs or work off a few basic plans? Narrow down your customer demographics as precisely as possible.
Then elaborate on the unique qualifications you touched on in the executive summary.
Perhaps you are a locally known landscaper going out on your own with an existing client base, or you have a background in artistic design.
Executive Summary Although it is the introduction to your business plan, the executive summary is generally written last.
Financiers use the first page to decide whether to read the rest of the plan, so get right to your strongest points.Those that target a different market, or fulfill a different need for your market, are known as indirect competitors.Your direct competitors are landscaping companies that provide the same service for the same market as yours.Yet financiers want to know that someone in charge has the business acumen to grow the company.If anyone in your company has an MBA or experience starting a successful business, highlight that information here.Discuss each direct competitor individually with an emphasis on the factors that set your landscaping company apart.Talk about your indirect competitors as a whole, rather than as individuals.Mention its founding, legal structure, and current stage of business.Describe past goals that you have already met, such as lining up important commercial clients or partnering with an equipment provider for a volume discount.Then determine their unique needs and craft a plan for meeting those needs.Competitive Analysis Your direct competition is not every lawn service in town.