Jetblue Case Study Swot Analysis

Jetblue Case Study Swot Analysis-75
The leather surfaces are easier to maintain and last much longer (Essentials). Neeleman is not against unionization but he would prefer to avoid them.He feels if management and employees trust one another and if people feel they are compensated fairly, he believes that there's no need for a third party.

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Jet Blue also focuses on longer flights (Essentials).

Neeleman decided to upholster every seat in leather, which costs $15,000 more per plane.

Raise in fuel prices Strong competition from AMR Corporation, Southwest Airlines and UAL Corporation.

Jet Blue Airways Corporation is a low-fare, low-cost passenger airline that serves point-to-point routes between 22 destinations in 11 states and Puerto Rico.

It has a last-mover advantage and its information technology infrastructure and use has given Jet Blue a sustainable competitive advantage.

Starting with a clean slate gave Neeleman and President, COO David Barger the advantage of handpicking a management and supportive staff that reflected their vision.This course introduces students to the theoretical concepts and analytical tools required for formulating and implementing appropriate strategies that affect the enduring success of the entire organization.Topics covered include external and internal environmental analyses, business-level strategies, corporate-level strategies, strategy process and implementation, and special topics such as competitive dynamics and competition in high tech industries.Jet Blue's management has numerous years of airline industry experience.The team members have catered to customers, they've been customers, and they have extensive backgrounds on what it takes to be successful in the industry. Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. Employee skills are not enough to hire person, HR also evaluate the other attribute such as personality and attitude. Jet blue has been efficiently utilization the resources which results in low operating cost.The use of this plane allows the maintenance costs to stay low.This low maintenance cost is lower than any other carrier in the industry.Weak financial reporting, highlighted in the audit. Joint ventures with other Airlines for new market development.It has been using a single fleet Jet Blue financial position is strong, so it can think for further expansion nationally and internationally. Terrorism is the major concern after 9/11 Incident.


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