For example: Investors will want to know how they will realise their investment.
Common routes include a trade sale of the company, a full or partial buy-in by private equity, an initial public offering on a stock exchange, or a share buy-back by the company.
If you’re hoping to raise equity funding, you will need to specify the equity stake (or range) as well as the pre-money valuation (the valuation of the company before any investment).
The methodology underpinning the valuation of the company should be clearly explained, and if possible, multiple methodologies should be considered; for instance, earnings, net assets (NAV) and discounted cash flow (it’s worth noting that the valuation of the company is likely to form one of the main areas of investor due diligence – see below).
What marketing channels will you adopt and how will you price your products or services?
Microfinance In Ghana Thesis - Investment Management Business Plan
Marketing should play an important role in any modern business plan, particularly if you are looking to launch a new product or service in an already competitive market.
You should also explore the areas where your company will have a competitive advantage, and identify your main competitors.
Customer analysis – who are your current and target customers, and how do you plan to reach them?
But before you start looking at funding requirements, it’s important to ensure the foundations of your plan are in place.
All business plans need to include basic analysis of four main areas: Company analysis – what products or services are you going to offer, both now and in the future?