It’s easy to figure out how many people clicked on an online banner.
Customers can receive support from multiple channels telephone, emails, social media platforms, webinars, and so on.
Information technology drives innovation and innovation is the path to business success.
Innovation in business has the same impact that steam had on the industrial revolution.
Although Tim Berners-Lee’s invention changed the world as we know it, it was only toward the end of the decade that the Internet became popular.
Inion Technology In Business Essay
The Rise of Innovation The rise of innovation can be traced to the human race getting smarter.Innovation through information technology has created the following radical changes in business:· Online shopping is more efficient than shopping in a store.· Digital marketing is more efficient than high cost newspaper, television, and radio advertising.· Social networking is more efficient than going to clubs.· Voi P communication is more efficient than legacy telephony.· Cloud computing is more efficient than a private computer network.Businesses that have embraced the innovation paradigm tend to have the following characteristics:· They have more accurate business planning · They have more effective marketing· They have higher global sales· They have more systematic management· They use real time monitoring· They offer instant customer support In fact, it’s hard to thing of long term business growth without the push of information technology.5 Reasons for Accelerated Business Growth The technological revolution has improved businesses this century in the following five primary ways: Improved hardware (more memory, faster processors, sharper visual displays, etc) combined with smarter applications (Mindmapping software like X Mind, collaborative software like Kanban boards, organizers like Google calendar, etc) have made it easier to research data, analyze it, and plan scalability. Good decisions in business are based on solid market research.The Love Affair with Innovation We like to imagine that the human race has always been innovative.But innovation was a slow and steady affair for most of the 20th century.While innovations in travel and multimedia improved collective intelligence, these were mainly passive forms of learning.Today, computer applications and the global brain have switched on active learning and improved how fast people learn new things.A store owner, for example, was content with using a cash register similar to the one invented by James Ritty in 1879 to prevent his employees from pilfering his saloon profits in Dayton, Ohio.All this changed on 6 August 1991, a little-remembered date, when the World Wide Web went live to the world.This can be done through engaging teams through video conferences, reviewing public sentiment on social media and industry forums, and using online surveys to get customer feedback.There are also tools like Microsoft CRM Dynamics and Google Analytics.