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(Related article: How to Start a Successful Blog Today.) Punctuation. It is selfish to force a reader to spend fifteen minutes reading something you could’ve—and should’ve—communicated in 90 seconds. Every sentence must serve a purpose: Your first sentence must make the reader to read the second. No matter your level of competency, there’s always room for improvement.If you want to earn your reader’s trust, don’t waste their time. For every hour you spend writing, spend three hours editing, shaping your work into something more concise, more powerful—more beautiful. The second sentence must propel the reader to the third. If a sentence doesn’t move the narrative forward—if it doesn’t make the writing more urgent—then it must hit the cutting-room floor, no matter how clever or precious it seems. A sure sign of amateur writing is the overuse of adverbs, especially -ly adverbs. For daily tips and writing-related articles, follow How to Write Better on Facebook and Twitter, and subscribe to the free How to Write Better newsletter.
Pick one new word each day, and then use it at least 21 times in your conversations with others that day.
The most useful words will stick, and your vocabulary will expand over time. If you want to improve your writing, write every day.
When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs.
It should also be actionable, findable, and shareable.
It’s also important to create an editorial calendar.
You can encourage visitors to return to your site by keeping your content fresh and up-to-date, especially when working with blogs, social media, or dynamic content websites.
Writing doesn't just communicate ideas; it generates them.
If you're bad at writing and don't like to do it, you'll miss out on most of the ideas writing would have generated.
Writing is a muscle: if you don’t use it, you lose it.
For me, the best way to guarantee consistent writing was to start a blog. To add variety, velocity, and cadence to your writing, play around with different punctuation: periods, commas, em dashes, colons, semicolons. Longer, run-on sentences, on the other hand, help establish a frantic, hurried rhythm—a feeling that the pace is picking up as the words tumble onto the page. Blogs, books, and social media posts are littered with unnecessary intros, solipsistic digressions, and avoidable drivel. When in doubt, delete your first two paragraphs and see whether the writing improves. Our time and our attention are two of our most precious resources.