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It is not rare that the exercise of putting some milestones and points organized in a piece of paper will give entrepreneurs a clearer idea and new insights into their own roadmap to market.There are nine basic questions that one has to answer and should include in the most basic to the most sophisticated business plans.Cashflow problems are what most kill businesses, especially in the B2B segment, where most of the time you get to sell with credit to clients that represent a good percentage of your revenue.
They are: What makes your company and product or service different from all the rest of the market? What are the problem you are solving for your clients?
What are the leveraging and tradeoffs you want to give your clients, under which circumstances and implications?
It must show your business will be economically viable.
All expenses out (rent, electricity, payroll, taxes, supplies, etc.) how much will remain in the end of the month? This is probably the most important item, as you should always strive to be in control of those numbers and increase your profit margin without compromising the quality of your offer, the harmony of your founding team and the motivational aspects of your product development and employees’ work.
The deeper you know about the market you want to disrupt, the better.
Spend as much time as needed doing your research, ask experts, read financial and industry papers and news, so you can have the best possible base to decide.Well, both those ideas might have had a chance with a proper business plan.A business plan does not have to be over-detailed, or fairly simplistic.Who are the people or businesses that will buy your product or service? How many companies and people with the profile you need are there in the market to buy your offer?Are you limiting your reach geographically, demographically or in any way?It avoids misunderstandings and needless discussions. Have your operational costs, profit margin and needed ROI in consideration when pricing your offers, but also include a factor directly proportional to the benefit that your product brings to the client.If your product helps people save electricity for example, it is easier to charge on the savings produced, then invoicing your clients with a fix number.That may create a hedge for your cashflow issues in the first months if the company takes more time than expected to reach break-even.It is not a common practice, but business owners and entrepreneurs should have a reserve of the first 6 to 12 months in their account, so they can cope with adversity.What are you set to change with your invention and work? Remember, the first months are the most difficult for a newborn company.Always include more in your forecast of needed capital than your real number.