Lewis is a retired corporate executive, entrepreneur, and investment advisor in Texas.The business plan outlines in specific terms the financial objectives of your business, and how it will position itself to achieve those goals in the context of the current market environment.In addition, the business plan is an indispensable tool to attract business capital.“In general, you don’t want to stand out in a negative way by being too optimistic.” You want to show that your business can generate strong enough cash flow to cover the regular debt payments on a loan.But you should also address the various risk factors of the business, Allen says.Writing a business plan is an opportunity to carefully think through every step of starting your company so you can prepare for success.This is your chance to discover any weaknesses in your business idea, identify opportunities you may not have considered, and plan how you will deal with challenges that are likely to arise.This article will outline how to create one step-by-step. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free. Our partners cannot pay us to guarantee favorable reviews of their products or services. " At Nerd Wallet, we strive to help you make financial decisions with confidence. A business plan can make or break a small business. [Back to top] An objective statement should clearly define your company’s goals and contain a business strategy that details how you plan to achieve them.There are 15 references cited in this article, which can be found at the bottom of the page.A business plan refers to a written document that comprehensively outlines what your business is, where it is going, and how it will get there.