How To Complete A Business Plan

In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.

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We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.

Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.

Although the chart titled "Past Financial Performance" shows that we've had healthy growth in sales, it also indicates declining gross margin and declining profits.

The more detailed numbers in Table 2.2 include other indicators of some concern: As can be seen in the chart, the gross margin percentage has been declining steadily, and nventory turnover is getting steadily worse as well.

Copies of our brochure and advertisements are attached as appendices.

Of course, one of our first tasks will be to change the messaging of our literature to make sure we are selling the company, rather than the product.

This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.

It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.

We must also sell the service and charge for it separately.

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