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As you may already know this is a big topic and we won’t be able to get to every aspect of opening a storefront inside a 30-minute episode.That being said this podcast will give you solid starting point for the rest of your research and specific tips to set yourself up for success.Subscribe: Android | RSSThinking about starting a gelato shop in your town?
It’s normal for a location to be busier on weekends than weekdays, but it’s something you’ll want to be aware of and build into your Here are some of the four key qualities you should look for when on your search to find the right gelato shop. A lot of folks think you can just plug in a gelato machine anywhere and get to work. Commercial grade gelato machines require more electricity to operate. Inside a regular household you’ll usually find 220v power outlets.
As Waldt noted in the podcast interview, “You can have amazing product. But if your location doesn’t work it’s an uphill battle from the beginning.”Foot traffic… This is not a sufficient voltage for many machines.
As the Managing Member of Slices Concession West, Evan is someone with a wealth of experience in both the operations of a gelato shop and the equipment required to run this type of business.
The goal of our conversation with Waldt is to give you a foundation on how to start your own gelato shop.
Even the best retail concepts don’t work if you’re not in the right location.
A great place to start is to find the right location for your gelato business.Popular options to start any frozen desert business includes shopping malls, nearby or on college campuses, strip malls, local attractions, or tourist areas with lots of little small shops that people like to walk and browse.You need to deeply understand your market and the options that are available.While these adventurous flavors can work in some markets, they won’t work in others.Sometimes people just want a plain old high-quality chocolate or vanilla flavor.During the podcast, Waldt shares a key tip you can take to ensure a prospective location has sufficient traffic.One of Waldt’s partners sat in front of a prospective storefront for two days to record the number of people that passed by.After two days, his partner was able correctly access they had a quality location to open up shop.This is an invaluable tip that you can apply to your business in the research phase. Your savings and business future is going to be tied to the location you select.Don’t take a leasing representatives word on the amount of foot traffic you should expect at any location. You owe it to do everything in your control to make this work.We also recommend documenting traffic in different days of the week and time of the day.