Full Business Plan

Full Business Plan-46
It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.

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We make sure that our clients have what they need to run their businesses at peak performance levels, with maximum efficiency and reliability.

Since many of our information applications are mission-critical, we give our clients the confidence that we'll be there when they need us.

Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.

We must also sell the service and charge for it separately.

There are six part owners, including four investors and two past employees.

The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.Neither owns more than 15%, but both are active participants in management decisions.AMT has been caught in the vise grip of margin squeezes that have affected computer resellers worldwide.In service and support, we offer a range of walk-in or depot service, maintenance contracts, and on-site guarantees.We haven't had much success in selling service contracts. (add relevant information) The only way we can hope to differentiate effectively is to brand the vision of the company as a trusted information technology ally to our clients.Our margins are declining steadily for our hardware lines. (add relevant information) Our margins are thus being squeezed from 25% from five years ago to closer to 13 to 15% at present.A similar trend shows for our main-line peripherals, with prices for printers and monitors declining steadily.This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.It also provides a step-by-step plan for improving our sales, gross margin, and profitability.

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