You may think you know what you’re talking about, but putting it on paper will truly make you an expert.To figure out your target market, start with broad assumptions and slowly narrow it down.Typically, the best way to segment your audience is using these four categories: As I said earlier, start broadly.You can target customers living in New England, for example.By the time you’re finished, the target market could look something like this: This profile encompasses all four demographic segments I mentioned earlier. Your business plan should talk about the research you conducted to identify this market. You’ll use this target market in other sections of the business plan as well when you discuss future projections and your marketing strategy. In addition to researching your target market, you need to conduct a competitive analysis as well. When you’re writing a business plan, your startup doesn’t exist yet. Don’t expect to be successful if you’re planning to launch a competitor’s carbon copy.You’ll cover that in greater depth as you write the rest of your business plan.Keep in mind, this description is a summary, so there’s no reason for you to write a ton.If you have superior quality, there is a market for that as well.Competitive analysis should be conducted simultaneously with identifying your target audience.This section should be pretty concise and no more than three or four paragraphs. Although you may think everyone will love your idea, that’s not a viable business strategy.One of the first steps to launching a successful business is clearly .