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Of course one of the primary messages clothes carry is the social message.Women throughout the time have tried to make the clothing look more luxurious.Therefore, the clothing of a person is a mean of communication with the outside world. Communication by its definition is supposed to be bilateral.
Fashion is one of the most powerful means of communication, which sometimes may play a vital role in the life of a person; it especially concerns the cases of getting a desired job.
Therefore fashion may not only carry a message, it can also create a pseudo-message that is required by a situation the person finds himself in.
Fashion has always been considered to have more of a women based orientation. In spite of all arguments fashion remains possessing an ambivalent entity.
As soon as women realized that experimenting with their clothing might bring them the results they need they became the most interested consumers and the demand on womens production increased greatly. Women, have a great impact on the development of fashion worldwide.
So, fashion is a very keen tool of manipulation while communicating besides its importance in social class, culture, sex and gender relations of people. The image is constructed for various reasons and has various manifestations.
Dressing has become a way to create, to reveal and to conceal information from the external observers.
Clothing is basically a covering designed to be worn on a person's body. This covering is a need, a necessity that is dictated by the norms of social conduct.
This covering is a need, a necessity that is dictated by the norms of social conduct. This necessity brings a lot of variety into the lives of people and makes their image more complete. The type of clothing completely depends on the person who is wearing it; therefore it becomes a reflection of his perception of himself, which leads us to the term personal identity.
Nevertheless, it is necessary to say that at the present moment fashion has a deeper influence on the life of people and possess more than just frivolous reasons for its existance.
Some examples of these standing out became very popular and were followed by more people. Nowadays, fashion is sometimes defined as a constantly changing trend, favored for frivolous rather than practical, logical, or intellectual reasons.