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It can be difficult to know where to start, what to write about, or how it should be structured.In this article, we’ll walk you through how to write an effective executive summary.Your executive summary should be directly aligned with the rest of your larger business plan.
At the end of your executive summary, your audience — whether they be an investor, banker, advisor, or executive — should be eager to read on.
Your executive summary should be thorough, but it should not reveal everything.
While an executive summary should be informative in nature, it should also capture the audience's attention immediately so that they are motivated to read the remainder of the document.
The objective presentation of your research findings, and the proposed direction that your business should move in should inspire excitement in your audience!
Numbers, facts, and goals in your business plan should be congruent with your executive summary.
Your executive summary should highlight the best features of your business plan.
For example, if a company performs a competitor analysis prior to deciding whether or not to move in different strategic direction, a business plan would be put together to articulate findings and suggest next steps.
This business plan would open with an executive summary.
Crafting the executive summary of your business plan after every other part of the report is best practice.
This ensures that you can build out a summary that represents the remainder of the plan as accurately as possible.