Events Planning Business Plan

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So I hope you have a pen and paper or you have a Word doc open or whatever you prefer to take notes.

Get that all ready and we will get into number one, which is brainstorming.

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Well it’s sort of new, but I’ll get into that more. So I’m going to go back and forth between the live broadcast on the webinar and the live broadcast on Periscope, and I will answer as many questions as I can. Nancy from San Diego, “New here, never did event planning, just coordinate.” Amazing, thanks for joining us. If you are new to us, please make sure that you follow us on Periscope.

I’m happy to stay around and answer them, so if you could just let me know where you’re from, I know a bunch of you are on here and you can all hear me and we said hello and you’re sending hearts on Periscope, which is awesome, let me know where you’re from and also what stage of your business are you at. Blue, Bridgeport, Connecticut, “Brand new, trying to start,” awesome. Dietrich, North Carolina – we’ve got a bunch of North Carolina, from Tennessee, amazing. And if you aren’t on Periscope, that’s totally fine, you can always just check out our Facebook page where I am always have our webinars listed, and there are a number of them there right now that you can register for the coming weeks.I know this might seem kind of obvious, but it’s really important to start thinking about the type of events that you want to plan and who your target market is. So you want to start brainstorming what kind of events do you plan, what kind of experience do you already have, what kind of people do you like to work with.If you want to plan weddings, chances are you’re not going to also plan corporate events.We are going to talk today about 10 steps to start an event planning business. Chastity from Dallas, hey Chastity, thanks for being here. Okay, great, so that’s where you’re getting started.So I am going to assume since you are here and you’ve seen the title of it and have now mentioned it, you are interested in starting your event planning business, and this is one of my favorite topics to talk about, so I’m really excited. I’m really excited to have this conversation with you and to also let you know about our new program that just opened today. New Yorker living the coastline life in North Carolina. So Gina’s now designing a business collaboration with an event planner. Joanne has been doing local fundraising for nonprofits, helping to develop their brand. So anyone on Periscope, we are doing a live webinar as well, so I’m going between the two.You may down the road when you have an established clientele, but at the beginning, I think it’s really important to focus on the type of events that you want to plan.Now you may not know what that is, and that’s okay, in which case you might end up taking events just to figure it out, however, I wouldn’t necessarily recommend taking paid clients, especially weddings because there’s a lot of pressure around weddings, and it’s someone’s really special day.My , and the website is also, so if you have any trouble finding it on Facebook, you can always go to and then you will find our Facebook icon at the bottom of the homepage.So this is kind of in order, but not necessarily, so some of these will apply to you and some of them won’t.I am not the person who is going to tell you to sit down for the next 3-12 months to fill out pages and pages of an event planning business plan.It’s extremely important that you align your personal goals with your business objectives, which means you have to have goals and you need to create a plan in order to see those goals come to fruition.


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