Your point of view will be more understandable if you provide vivid examples from real life.
These may be the examples from your own life or you may write about the true experience of other people who were betrayed by seemingly loyal friends.
To make your essay more informative, provide philological origins of the term “loyalty”.
As an example, Of Mice and Men has a theme of how strength and opportunity can change a person, not always for the good.
Therfore because Lennie is loyal to George, the amount of power and Brand Loyalty “ Brand loyalty-that certain something that makes a consumer keep buying over and over again-is an elusive quality.