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Utilizing a recent copy of FSView to find advertisements, it does not take long to find the first deceptive advertisement.It is an ad for a new apartment complex, which claims: You can have it all! This is clearly an example of post hoc, or doubtful cause.
These moneys that are spent by students far outweigh the still astronomical amount spent by advertisers and marketers.
However, those in the marketing industry spend their funds wisely.
For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts.
There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy.
They get into the psyche of the student mind and play on the images and thoughts we have.
Effects Of Advertising Essay Columbia Graduate School Creative Writing
They utilize techniques such as inference, false analogy, and sometimes even truth.Only through hard work can you quote "have it all", not buy renting an apartment in a seedy complex.Flip to page six and there is ad for laser hair removal which depicts a beautiful woman in a swimming pool. With false analogy the image produced is not always what will result if the product is used or service is received.Post hoc refers to a situation of linking events as cause and effect.Whereas if you move into this apartment complex you can have it all.This social advancement is very often sexual, or involving attraction of the other sex- so the car advertisement may also mention the glamorous women/men that the consumer will attract with his/her fancy car.Advertising has been blamed for a great variety of negative social impacts.Simply put, you will be hairless if you receive laser hair removal, you will not become a beautiful woman frolicking in a swimming pool.The abutting advertisement to the above is yet another ad for an apartment complex. The advertisement simply lists common features of the apartments and other amenities: that there is a computer lab and racquet ball court...Advertising can be used to increase awareness in society about particular issues, and in so doing, becomes a form of education.Anti drug advertising such as "It's OK to say NO", and drink driving campaigns are just two examples of how society uses the advertising industry as a means to promote public welfare.