I started by listening to the recording of each interview and summarising the key statements made (as opposed to transcribing every word), as well as using a macro to record the timestamp for each comment: Then I reviewed all the statements across all interviews, assigned each of them to one of my research objectives (eg.
long-term strategy, success factors, organisational readiness), and gave them an to represent the statement: The advantage of this two-pass approach was that the initial recording of comments helped me become familiar with the data, and allowed me to get a view of the trends appearing between interviews, so I could choose codes that were consistent across all the comments.
As I alluded to in my previous post, one of the challenges I encountered was what to do with 15 interview recordings, each of around 30-45 minutes length – transcribing these was likely to take between 4 and 8 working days before I even started the analysis!
However, reading the literature about Grounded Theory introduced me to the concept of ”.
Here’s a brief summary of how I approached my dissertation Introduction – I wrote this chapter prior to starting my research, and although I found it necessary to change it over time, I would definitely recommend writing this chapter as you start your P&D; it forces you to think about why your research is important, ensures you capture sufficient background information on the subject of your research, and encourages you to think about how you will go about your research – all of which help bring the P&D to life very quickly.
Literature Review – I’ve discussed the literature review in a previous post, but one of the biggest challenges I faced with this was how to avoid writing too much.
I had a really helpful supervisor who provided me with a pro-forma beforehand explaining what he typically likes to see in each section – by aligning my dissertation to this meant it would be presented in a way he expected, and ensured I did not miss any fundamental points.
I was also in regular contact with him whilst writing my dissertation, not only to gain initial feedback on each chapter, but also to seek advice about topics such as the level of depth required for the literature review, and how to divide content between results, analysis and recommendations.
Although the sample size was not big enough to draw statistically valid conclusions, I was still able to draw numerical comparisons of the data.
More importantly, this exercise took around 27 hours rather than the expected 50-60!