Developing Business Plans

Developing Business Plans-81
A business needs a mission that drives it, not just selling to make money.

A business needs a mission that drives it, not just selling to make money.Your motivation defined in the business plan is that mission.Smart startups have multiple versions, just like candidates have multiple resumes for different prospective employers.

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It’s designed to be quick and digestible mentally because it needs to stick in a reader’s mind quickly, especially as more information is provided later in the plan.

If the reader remembers nothing else, he or she will have the profile well entrenched in memory.

A successful business plan needs quite a bit more to actually be useful and even more to be functional and successful.

As the elements come together, if done correctly, the most important component of success will come from the business owner and leadership versus the company itself.

While some would say having a business plan is an absolute must, others would argue that you can get started and be successful without one.

I think the answer lies in how confident you are in your idea and how organized you are in terms of executing it.

David Mattson is the CEO and President of Sandler Training, an international training and consulting organization headquartered in the North America.

Since 1986, he has been a trainer and business consultant for management, sales, interpersonal communication, corporate team building and strategic planning throughout the United States and Europe.

However, you’re not writing a novel, so the presentation also needs to be concise. Either way, your business plan needs a section that gives a reader a clear view of what your company is, does and provides in a few paragraphs.

That means choosing the right research to include versus just a brain dump of anything about the company’s situation. Have a Purpose What is your business plan being written for? This should be the same information that one would find if they looked on the business’ website.


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