I want to know I have buyers before I build out the rest of my platform and cement my brand. Assuming I’ve done these tests and I know I have a buying audience, then my focus is simple – improve traffic and conversion.
I expand what is already working, add more traffic sources, make more offers and run split tests to improve results.
It might be a salary, an investment or money in exchange for a product or service.
Whenever you need something from someone you go through at least some of the steps in defining a target audience.
The items on his list were focused on the idea of an audience: In terms of ROI, the most important three things if I was starting from the beginning are 1.
I’d first focus on establishing a crystal-clear empathy with the audience I was planning to serve, so I know what their problem is, how they feel about it and what they currently do to try and solve it.The cliché in the world of relationships is: You Get What You Give. It’s natural and it’s okay, but if in order to have good things come to you, such as quality professional relationships, you need to give to the people that you want to connect with.We’re going to go through a step in this chapter where you will focus on the motivations of your target audience.(Boss, Investor, Client, etc.) In Chapter 1 you laid out a path to your ultimate career goal.There are steps along the way to help you achieve that goal and along that path there will be people that will determine if and when you can take it to the next level. It could be a specific person that you have in mind or it could be the vision of a person.And that goes for defining the target audience for your personal brand too.In this chapter we’re going to take you through the steps you’ll need to follow to define the target audience for your personal brand.The reason for this is for you to focus on what others want from you.Once you know what that something is you can give it to that person and show that you have their best interests in mind.In fact, studies have shown that we need people to be well and to thrive.Without people, all the money in the world wouldn’t make you happy.