For example, take a look at how a color gradient background gives this content marketing white paper template wow-factor: It’s so easy to experiment with white paper backgrounds, so don’t be shy about trying out different options!With Venngage, for example, you can change your white paper background with a single click.) For example, the cover page for this cyber security white paper illustrates its topic—phishing scams—with a hook icon.
A simple design trick to make your white paper more engaging is to use a creative background.
You can opt for a simple background pattern to add some visual impact to your white paper layout, or even try a trendy color gradient.
Take a look at this B2B white paper focused on employee engagement.
The two men on the cover could easily be a manager speaking with one of his team members.
That’s why it’s good to start with a with a white paper template.
Not only will you save money by doing it yourself, but you’ll also gain the confidence of being able to create your own visually engaging reports. Watch: How to Design a Business White Paper In this guide, we’ll show you a ton of white paper layouts and use cases for different industries.According to the Demand Gen 2018 Survey Report, 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions.If it doesn’t have an appealing design, your white paper probably isn’t going to work as well as you want it to.In fact, Equinet reports that a whopping 75% of B2B would share information about themselves their company in exchange for a white paper.White papers can be extremely valuable documents to educate your stakeholders, clients and top-of-funnel traffic—when the white papers are actually interesting.Don’t underestimate the effectiveness of an eye-catching cover page.Like the cover of a book, a captivating cover page will entice people to open it and read further.Even if you don’t have any design experience, the right background image can instantly make your white paper look more polished and professional.This is a simple yet effective trick to keep up your sleeve, so you know how to write a white paper which impresses your readers.They’re designed to solve a specific problem for readers, and build brand trust in the process.White papers are also research-based and widely considered to be a valuable resource.