With the announcement that the new ESPN will be featuring live coverage of Ivy League games, it may mean that watching a game requires a $4.99 monthly subscription.
Here, what benefit does it serve to the overall college community?
While keeping these enterprise sponsorships are useful for schools and their recreational activity, they also have their share of the negative.
Low effects of continuing the business sponsorships for schools and their sports body are many students may join the teams just for the sake of being apart of these companies and not for the original purpose, for the love of it.
When an unfortunately poor school is constantly struggling to raise and obtain money, a successful corporation can step in and greatly help by purchasing some of the sports materials and lending them necessary finances.
The wonders a big company can do for high schools sports team are outstanding.This is about replacing traditions like the 100 year round-robin format of Ivy League Basketball in place of a nationally-televised, four team tournament.This is about partnership deals with consultants such as JMI Sports, who manages the marketing of Kentucky Basketball, Clemson Football, and yes, the Ivy League.A peculiar PM tip-off against Yale to accommodate ESPNU’s Basketball Rivalry Week Showcasesponsored by none other than 5 Hour Energy.What has been clear throughout my first season covering Harvard men’s basketball is that the Ancient Eight is trending ever so quickly away from the anti-commercial, idiosyncratic traditions of the past.Corporate sponsorships and larger media deals can be welcomed, but an expectation should be raised that coverage should reflect more than the raw athletic abilities of football and basketball players and that names like “Princeton” or “Harvard” be more than shiny badges of honor.Renovating the hockey weight room and selling merchandise at Lavietes Pavilion should be welcomed, but can we establish measures to ensure accountability in terms of support to say, women’s tennis equipment or baseball seating?Individual schools like Yale are signing equipment deals on the level of Big Ten programs, while several former executives at the very top of the sports & entertainment industry now work for Ancient Eight marketing departments.Let us be frank here, the commercial value of a conference that can barely make games on ESPN’s auxiliary channels or be mentioned in local news is still miles away from an ACC or Pac-12.An athletic conference once known for pioneering the Victorian ideals of amateurism, the Ivy League is increasingly embracing the “normal” economic model of larger Division I conferences: using its prestigious school brands, select sports, and high-income supporter base as revenue streams for athletic departments that need to fund more than 35 teams on average, the highest of any national conference.Keep in mind the sheer quantity of varsity sports is also closely tied with the Ivy League’s historical promotion of athletics as an extension of the classroom.