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One saying in marketing is that "prospects need to see your message seven times before they buy." While this may be over-precise, your audience may need to read your message many times over before it sinks in.
First, consider the universal audience "All Office-Based Staff." Everyone will need to know that the change is scheduled, what to expect and when.
If people at each site need to receive different instructions about how to get a new pass and so on, each site needs to be listed as a separate audience ("Staff at site A" and so on) And what about the people who manage security?
A good way to do this is to think about the audience's needs – what do they need and want to know from you?
List all of your objectives (there may be several) for each audience in your plan.
But don't forget to use existing channels, such as staff newsletters, the intranet and team meetings, too.
Using existing channels with the right message at the right time is an effective and familiar way to reach your audience. To plan out the message for each audience, start by thinking about the broadest audience groups first.
Good corporate communications is very much like good marketing.
You have a message (product) that you need to "sell" to your audience (customers).
So there's quite a bit more to good communications than preparing a good memo or presentation!
This tool will help you through the preparation steps and show you how to create an audience-focused communication plan that's sure to get your message heard.