Coca-Cola 'S Corporate Social Responsibility Strategy Case Study

Coca-Cola 'S Corporate Social Responsibility Strategy Case Study-7
This case is designed to enable students to: (1) analyse the CSR strategy adopted by Coca-Cola India; (2) understand the issues and challenges faced by Coca-Cola with regard to its sustainability initiatives in India; (3) analyse the underlying reasons for the growing criticism against Coca-Cola in India, and explore ways in which the company can address this issue; and (4) understand the concept of greenwashing and discuss and debate whether Coca-Cola is serious about its water sustainability initiatives. Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. She discovered that Coca-Cola used assurances, or acknowledgments, of female empowerment in economics was an important cause and developed relationships with policymakers and experts in support of the 5by20 Initiative.

This case is designed to enable students to: (1) analyse the CSR strategy adopted by Coca-Cola India; (2) understand the issues and challenges faced by Coca-Cola with regard to its sustainability initiatives in India; (3) analyse the underlying reasons for the growing criticism against Coca-Cola in India, and explore ways in which the company can address this issue; and (4) understand the concept of greenwashing and discuss and debate whether Coca-Cola is serious about its water sustainability initiatives.

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This case study focuses on the approach The Coca-Cola Company (TCCC) takes to social responsibility.

The Company is proud of the fact that in addition to being a world-famous global brand it also takes an active, responsible interest in individuals and communities at a local level wherever it operates.

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Mama Njeri, a mother and now mango farmer in Sagana, Kenya, was given the resources she needed to introduce a business solution to her area.

By starting a mango farm with the help of Coca-Cola’s 5by20 Initiative and Project Nurture, Mama Njeri is able to train other aspiring businesswomen to bring success to their businesses.Notwithstanding the criticisms, the company continued to champion various initiatives such as rainwater harvesting, restoring groundwater resources, going in for sustainable packaging and recycling, and serving the communities where it operated.Coca-Cola planned to become water neutral in India by 2009 as part of its global strategy of achieving water neutrality.defines corporate social responsibility as “a business practice involving initiatives that benefit society.” The relationship between the Coca-Cola Company and the public can be fragile since the company is so large.By creating a meaningful partnership with the community, Coca-Cola shows the public that it cares about its future and creating good for the sustainability of the business environment.'Coca-Cola' is also a member of The Per Cent Club, a group of leading national and international companies that are committed to making a significant contribution to the communities in which they operate.To qualify for membership, businesses must contribute not less than 0.5 of pre-tax profits to the community.This case is about Coca-Cola''s corporate social responsibility (CSR) initiatives in India.It details the activities taken up by Coca-Cola India''s management and employees to contribute to the society and community in which the company operates.To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.Discover a case study of Coca Cola India in which how they turns their corporate social irresponsibility/issue into corporate social responsibility that give benefits to parties around where Coca Cola India operates their factories.

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