Change Management Dissertation

Change Management Dissertation-9
On the 30th of January 2014, at 13.30 hours, I will publicly defend my Ph. dissertation entitled ‘Leading Change in Public Organizations: A study about the role of leadership in the implementation of change in a public sector context’.The defense will take place in the Sentaatszaal of the A-Building of Erasmus University Rotterdam.In 1983 British Airlines was losing almost 140 millions per year and the saying of the time defined it as “Bloody Awful” .

On the 30th of January 2014, at 13.30 hours, I will publicly defend my Ph. dissertation entitled ‘Leading Change in Public Organizations: A study about the role of leadership in the implementation of change in a public sector context’.The defense will take place in the Sentaatszaal of the A-Building of Erasmus University Rotterdam.In 1983 British Airlines was losing almost 140 millions per year and the saying of the time defined it as “Bloody Awful” .

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A cultural shift was proposed in the 1980s, transforming the company, which became the world leader of the aviation market in just one decade and a paradigm both of the cultural change and the change management of strategies.

For that reason, it was the elected case to present the present Report, where it will be analyzed the cultural change, the management of change strategy and the consequently performance of the firm.

Change Management British Airways – In liquid times (Bauman, 2007), the market is characterized by growing complexity and the capacity to innovate is essential to survival of the firms, as there are more competition.

In this context, the traditional factors of production become obsolete fast, and the human resources emerges as the flexible factor that gives dynamism to the firms, been more than a strategic asset , but the competitive advantage (Barney and Wright, 1997) , as it can responds quickly to these changes. Managing Innovation and Change Management British Airways.

The British Airways, a State owned firm back then, was hit hard by the oil crisis which increased its operational costs. Change Management, Organizational Culture and Leadership.

Notwithstanding, the recession lived by the United Kingdom were paired with a rigid management system, making the firm lose market share and revenue.

The culture of the company was internally driven, as demonstrated by one of its seniors managers which said in 1984 that they could run a good airliner if it werent for the passengers.

The uncertain environment was completed with the privatization which would be carried during the 1980s (Carleton and Lindenberry. In this unstable environment, a new CEO assumed in 1983, aiming to recover the company. (1992) Milton Friedman: Economics in Theory and Practice.

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